The couple will serve as Ambassador and Environmental and Social Initiatives Advisor to FTX respectively

Crypto derivatives exchange FTX announced yesterday that Tom Brady and Gisele Bündchen would be taking an equity stake in FTX Trading Limited as part of their new roles as FTX partners.

The pair will receive crypto and continued crypto education from FTX. Quarterback and seven-time Super Bowl Champion Tom Brady will be an Ambassador for FTX, while his wife, model Gisele Bündchen will serve as Environmental and Social Initiatives Advisor to FTX.

FTX CEO Sam Bankman-Fried said of the news, “After talking with Tom and Gisele on our shared interest in crypto, charity, and doing your best, I was excited for them to be a part of what we’re building at FTX. I’m excited to announce our long-term partnership and believe their support will be huge in helping us achieve our goals.”

Bankman-Fried also founded quantitative crypto trading firm Alameda Research and wants to use his crypto fortune for good. In fact, FTX, its employees and affiliates have already donated more than $10 million to charities including Effective Altruism and Give Well.

This is something the exchange plans to continue throughout the new partnership as FTX, Brady and Bündchen have committed to making a multi-million dollar charitable donation each year. Bündchen will collaborate with FTX on deciding on the most effective way of spending the donations.

Her new role will also involve promoting equality, diversity and positive initiatives such as reducing FTX’s environmental impact. Bündchen explained, “Cryptocurrency will become more and more familiar to all of us as time goes on. What attracted me most about this partnership was the potential to apply resources to help regenerate the Earth, and enable people to lead better lives, therefore generating real transformation in our society.”

Meanwhile, Brady will be responsible for initiatives that promote the FTX brand to a wider audience. He commented, “It’s an incredibly exciting time in the crypto-world and Sam and the revolutionary FTX team continue to open my eyes to the endless possibilities. This particular opportunity showed us the importance of educating people about the power of crypto while simultaneously giving back to our communities and planet.

FTX has been pushing its brand this year, with sponsorships of Miami Heat’s home stadium, Major League Baseball and esports organisation Team SoloMid. Its latest partnerships with the celebrity couple could further boost the exchange and help push crypto towards mass adoption.

This post was originally published on Coinlist.