Ally price (ALY) has seen its trading volume spike by over 436% in the last 24 hours.

Ally, a cryptocurrency-powered secure messaging platform, has seen its price spike by almost 50% in the last 24 hours.

As concerns over privacy and fear of surveillance rises, platforms such as Ally seek to fulfil the demand for trusted means of communication.

Whatsapp, the most popularly used encrypted messaging service, has recently changed its terms of service now it is owned by Facebook, leading some to fear that the social media giant is looking for new ways to monetise Whatsapps’ user data.

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What makes Ally a potential buy?

In the last year to date, buyers of Ally would be in profit by an enormous 4,021%. To put this in perspective, a $100 investment a year ago would have now grown to be worth thousands of dollars.

Ally claims that it has strong fundamental value, as it is “focused on providing users the most secure and decentralized online communication solution. With private P2P chats, group chats, broadcast channels, ephemeral messaging, and crypto transfers, Ally offers a multitude of features to ensure users have the richest experience possible.

As the first dApp built on Skrumble Network’s public blockchain, Ally is primed to be the go-to communication application for managing crypto communities, discussing sensitive political matters, and exploring a variety of fun and engaging topics.

If backlash against some of the more established messaging services takes off, then Ally could certainly be a project to watch over the coming years if users look to flock to a new platform.

This post was originally published on Coinjournal.